EXECUTIVE GHOSTWRITING

# A clear point of view, in the leader’s own voice

Articles and leadership messages that express a leader’s thinking in their own voice.

An overview of executive communications and ghostwriting experience across engagements. Individual leaders, organisations and assignments are not identified.

**Audience:** Executives, chiefs of staff and communications teams

**Scope:** Executive articles, leadership messages and speeches

**My role:** Executive ghostwriting and thought leadership

01 / BRIEF

## The brief

Leaders often have a strong point of view and little time to write. Ideas may be spread across conversations, strategy documents and technical notes. The task is to turn that material into an article, leadership message or speech the leader recognises as their own.

02 / WORK

## How I approach the writing

I draw out the central argument, connect it to the audience’s concerns and write in language the leader can stand behind.

- **Find the point of view.** Establish what the leader believes, why it matters now and where that perspective adds something useful.
- **Build the argument.** Put the central message, supporting evidence and implications in a sequence the audience can follow.
- **Keep the voice credible.** Shape speeches and written communication around the leader’s language, level of detail and relationship with the audience.
- **Prepare for scrutiny.** Challenge broad assertions, surface missing evidence and anticipate the questions a sceptical reader or listener may ask.

03 / JUDGEMENT

## The editorial decisions

A speech needs to make sense when heard once. An article needs a clear argument and evidence a reader can examine. An internal message needs to explain what a decision means for people. I adapt the structure and pace to the format while keeping the leader’s position and voice consistent.

## Explore the related work

### Executive ghostwriting & thought leadership

Executive articles, blogs and leadership messages in your voice.

[Explore the work](https://kyzakis.com/index.html#leadership-change)

### Professional Services

Show clients what your expertise can do for them through clear proposals and thought leadership.

[Explore the work](https://kyzakis.com/sectors/professional-services.html)

### Executive thought leadership in complex industries

A practical framework for building authority, trust and action through an executive point of view.

[Explore the work](https://kyzakis.com/insights/executive-thought-leadership.html)

### Selected work

Executive articles, websites, video scripts and tenders: see the writing and editorial judgement behind the work.

[Explore the work](https://kyzakis.com/work.html)

## An article or leadership message on your to-do list?

Bring the idea, the occasion and your deadline. I can help you find the words.

[Discuss your writing](https://kyzakis.com/index.html#contact)