EXECUTIVE GHOSTWRITING
Leadership thinking, clearly expressed
Articles and leadership messages that express a leader’s thinking in their own voice.
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Selected work
Executive articles, websites, video scripts and tenders: see the writing and editorial judgement behind the work.
Project examples and practice overviews are anonymised to protect client confidentiality.
BANKING / BRAND TRANSFORMATION
A bank rebrand, in the customer’s language
A full website rewrite and video scripts for a major bank’s rebrand.
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COMMERCIAL EDITING / GOVERNANCE
A consistent voice across complex content
Editing, Australian English localisation and content standards for a global technology product.
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CAMPAIGN MESSAGING
A message that holds across channels
One clear campaign message across web copy, scripts and supporting material.
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BIDS / TECHNICAL PROPOSALS
A stronger case for decision-makers
Tender writing and editing that connect technical capability to the customer’s requirements.
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CONTENT DESIGN / PUBLIC INFORMATION
Information people can act on
Plain-language guidance that helps people understand and use public information.
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AI / EDITORIAL EVALUATION
Human judgement where fluency is not enough
Human review of AI-generated content for accuracy, relevance and usefulness.
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